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You have probably received some email communications in the past, right to your inbox, from a company or individual informing you of a certain offer. This is email marketing

Email marketing is a direct marketing by use of  emails to send  targeted messages and  information or offer to a  a group of potential customers

Many internet marketers and corporations have adopted email marketing as one of their main channels of reaching out to their clients.

Advantages of Email marketing

1. Email Marketing is  cheap. Once you setup your mailing list and autoresponder , it is relatively easy to keep in touch with your subscribers.Its very cheap compared to printed newsletters and postcards
2. Email Marketing is fast: With one push of a button, you are able to reach a large number of prospects
3. Its been proven to be the 2nd most effective online marketing tactic after Search engine marketing
   Its easy to track the deliverability and profitability of your email campaigns
4. Email marketing makes it easy to reach your opt-in subscribers through permission marketing
5. Many users check their emails at least once a day hence its easy for you to reach your prospects on time
6. Email Marketing is  green! paper free hence good for the planet